ART DIRECTOR • DESIGNER • ARTIST
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Ocean Spray

Art Direction

 

Ocean Spray

ROLE
Art Direction & Design

The Challenge?

Develop a marketing campaign that drives relevancy of the Ocean Spray brand for millennials across both food and beverages.

 

The Solution?

Focus on Monica. 

Monica has strong roots and a bold personality. She’s health aware, but not an avid calorie counter – cheat days are important. On any given day, she goes to spin class, heads to work, checks Instagram and Pinterest over lunch, hits up happy hour with her girls and finishes the day watching The Bachelor or binging New Girl.

 

Ocean Spray doesn’t demand a lifestyle change, it simply asks to be her wing woman and improve her day. Monica can easily be convinced that it's...

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